Digital marketing and automation for South African businesses
LeadsFlow improves the stages between an advert being shown and a customer paying you. We manage the campaigns, improve the landing pages, connect your tracking and CRM, and automate the follow-up. This means fewer enquiries are lost, and you can see what is producing revenue.
We work with South African businesses that need senior digital expertise without building a full in-house team.
Advertising performance depends on more than the campaign. Money is often lost between the advert, the website, the first response and the eventual sale.
Loose targeting and irrelevant search terms consume budget without creating viable sales opportunities.
What we examine
Search terms, audiences, locations, campaign structure and the cost of generating a qualified enquiry.
The advertising produces traffic, but the page is slow, unclear or difficult to use. You pay for the visit and receive nothing from it.
What we examine
Mobile performance, page content, forms, calls to action and conversion rates.
A prospective customer submits a form, but the enquiry sits in an inbox or reaches the wrong person.
What we examine
Lead routing, response times, CRM stages and follow-up.
The advertising platform reports conversions while the CRM reports customers. If the systems are not connected, it is difficult to establish which campaigns produced revenue.
What we examine
Analytics, CRM data, offline conversions and revenue attribution.
We work across the campaign, landing page, tracking and follow-up. This allows us to find where performance is being lost and improve the stage with the greatest commercial impact.
We manage Google Ads and paid social campaigns around the people most likely to become customers. The work includes campaign structure, search terms, targeting, bidding, creative and negative keywords.
Measured by
Cost per click, qualified enquiry rate, cost per qualified enquiry and acquired revenue.
Explore advertising servicesWe design and improve the pages receiving your advertising traffic. The work can include messaging, layout, mobile performance, forms, calls to action and complete website builds.
Measured by
Loading speed, conversion rate, cost per enquiry and completed sales actions.
Explore website and conversion servicesWe connect website forms to the correct people and systems, then automate appropriate first responses and follow-up.
Measured by
First-response time, contact rate, booked appointments and enquiry-to-sale rate.
Explore CRM and follow-up servicesWe join advertising, website and CRM data so that campaigns can be assessed against qualified enquiries, customers and revenue.
Measured by
Cost per customer, revenue by source, return on advertising spend and closed sales.
Explore tracking and attribution servicesWe automate recurring work such as lead routing, quoting, reporting, reminders, reconciliation and invoicing.
Measured by
Hours recovered, operating cost, error rate and processing time.
Explore automation servicesIndependent research has measured how relatively small delays can affect conversion and lead qualification.
0.1 seconds faster
In Deloitte's 2020 mobile speed study, a 0.1-second improvement was associated with an 8.4% increase in retail conversions and a 9.2% increase in average order value.
Read the Deloitte studyRespond within an hour
Harvard Business Review reported that companies contacting an online lead within an hour were nearly seven times more likely to qualify it than companies waiting an hour longer.
Read the Harvard Business Review articleOur calculators apply these relationships to the traffic, conversion and sales figures you provide.
We establish the current numbers before recommending work. This gives us a baseline and makes it possible to measure whether a change produced a worthwhile result.
We review the advertising, website, enquiry path, CRM and available sales data.
You receive
A written baseline showing what is currently happening.
We estimate the financial effect of each problem and identify the most valuable realistic improvement.
You receive
A ranked list of actions with the reasoning behind the order.
We improve one defined stage at a time, whether that is targeting, a landing page, tracking, routing or automation.
You receive
Completed work with a clear before-and-after comparison.
We measure the same figures used in the opening baseline and report from systems you can access.
You receive
A concise account of what changed, what it produced and what should happen next.
Our calculators show how advertising costs, conversion rates, response times and repetitive work can affect revenue or operating costs.
Your results appear immediately. No email address is required.
Enter your budget, CPM, CPC, conversion rate, acquisition cost and average sale value.
See how many impressions, clicks, enquiries and customers your current budget could produce. You can then compare the potential value of improvements at each stage.
Model my advertisingEnter your enquiry volume, average response time, closing rate and customer value.
Estimate the revenue associated with improving how quickly new enquiries are contacted.
Calculate the cost of slow follow-upEnter the people, hours and operating costs involved in a repetitive process.
Compare its current annual cost with the estimated cost and payback period of automating it.
Calculate the potential savingWork runs month to month. Your advertising accounts, website code, tracking and business data remain in your name.
Before work begins, we agree what will be delivered, which numbers will be measured and how progress will be reported.
Read how engagements workSend us your website and tell us what you are trying to improve. We will review the public customer journey and identify the first issues worth investigating.