Automate
Lead Response Calculator
Work out what slow follow-up costs you every month. Most businesses lose more here than they lose on ad spend.
Enquiries from every source: forms, calls, WhatsApp, email.
min
That is 4 hours.
Be honest. Measure from when the lead arrives, not from when you saw it.
%
Of every hundred leads, how many become paying customers.
R
What a single closed customer is worth to you, first purchase only.
R864 000
Lost every year to slow follow-up
- Monthly revenue left on the table6.0 extra deals a month
- R72 000
- Your response effectivenessAgainst a five minute benchmark, at 4 hours
- 26%
- Close rate, now and possibleCapped: we do not project beyond twice your current rate
- 15% to 30%
How this is calculated
- Response effectiveness follows a power-law decay normalised to a five minute reply, fitted to published lead-response research.
- Projected close rate is capped at twice your current rate, or 50%, whichever is lower.
- First-purchase value only. Repeat business and referrals are excluded, so the real figure is higher.