About
Two people, thirty five years, no handovers
LeadsFlow is a two person consultancy in South Africa. One side is paid media, tracking, CRM and automation. The other is user experience, interface and design, including print and layout. Between us that covers the whole path from an advert being clicked to an invoice being paid, and you deal with both of us directly rather than with an account manager passing messages along.
Paid media, data and automation
Twenty years of it
Two decades running digital inside companies where the media budgets are large and the mistakes are expensive. Google Ads and paid social, tracking and attribution, CRM implementation, automation and the sensible uses of AI. The work here is mostly finding what is already broken rather than adding something new.
User experience, interface and design
Fifteen years of it
Fifteen years in digital marketing on the design side: user experience and interface work, websites and landing pages, brand identity, collateral and print layout. Which matters here for a practical reason. The most common reason advertising underperforms is not the advertising, it is the page it sends people to.
How we report
Every number has a source
We report out of your systems rather than a dashboard we control, and we write it in language you can act on. Knowing the data is half the job. Explaining it so you can make a decision with it is the other half, and it is the part most agencies skip.
| What we report | Where it comes from | Cadence |
|---|---|---|
| Enquiries and qualified leads | Your CRM records | Monthly |
| Cost per enquiry | Ad platforms joined to CRM | Monthly |
| First response time | CRM timestamps | Monthly |
| Page speed: LCP, INP, CLS | Field data from real visitors | Continuous |
| Automation runs and failures | Platform run logs | Continuous |
| Revenue attributed | Your pipeline, closed-won only | Monthly |
No vanity metrics
Impressions and reach are not results. They do not appear in the report.
No re-baselining
We report against the numbers we opened with, including the months that read badly.
Raw exports on request
Ask for the underlying data any time and it is yours, unformatted.
How we work
If we are not getting you results, we are not going to keep you.
There is no twelve month contract and no notice period to argue about. Work runs month to month, and if we have not moved the numbers we agreed to move, you stop and we waive our fee for the work that did not land. You cover only what was always going to be yours anyway: ad spend, software licences, hosting. Lock-in is how agencies hold onto accounts they are not earning, and it is not what we do.
- Month to month, cancel at the end of any month
- Our fee waived where the work has not delivered
- Your ad accounts, your code, your data, in your name throughout
Which metrics, over what period, and what counts as an operational cost are written into your agreement before anything starts. We would rather have that argument on day one than on day ninety.
Common questions
Before you ask
Are we locked into a contract?
No. Work runs month to month and you can stop at the end of any month. More than that: if we have not moved the metrics we agreed to move, you cancel and we waive our fee, and you cover only the operational costs that were always yours, such as ad spend and licences. We would rather carry that risk than hold work in place with paperwork.
Who owns the work?
You do, from day one. Repositories, ad accounts, analytics and automation platforms are all set up in your name. If we part ways you keep everything, with no export fee and no hostage situation.
What happens in the free audit?
We measure your site with real field data and walk your enquiry path from the form to whoever is supposed to answer it. Then we show you what we found and what we would fix first. If nothing meaningful is broken, we tell you that, which is a short and slightly awkward meeting we are happy to have.
Do we have to replace our site?
Usually not. Most leaks are fixed inside the stack you already run. A rebuild is a last resort, not an opening pitch, and an agency that opens with one is selling a rebuild rather than solving your problem.
How do you report?
Against the numbers we opened with: enquiries, response times, page speed and revenue, pulled out of your systems rather than a dashboard we control.
How quickly do you actually move?
Faster than an agency, because there is less of us in the way. You talk to the two people doing the work, so nothing waits on an account manager to relay it, a studio to schedule it, or a Monday status call to surface it. Small fixes usually go out the same week they are found. Anything larger gets a date before it starts, and if that date is going to move you hear it from us first rather than noticing it yourself.
Do you use AI, and how?
Heavily, and not for writing your website. We use it where it does work a person would otherwise do badly or slowly: sorting and routing enquiries, drafting and personalising follow-ups, pulling structure out of documents, answering the same twenty questions at two in the morning, and building faster than two people otherwise could. What we do not do is generate a hundred pages nobody edited, which is the thing currently burying half the sites we look at. Anything a customer reads gets written or checked by a person, because the cost of the alternative lands on your brand and not on the tool.
Want to know what is actually broken?
Send us your URL and we will measure it, walk your enquiry path, and tell you what we would fix first. If nothing meaningful is wrong, we say that.