Work
Impressions do not pay salaries
Reach is not a result. Engagement is not a result. The only number that matters is what comes back for every rand that goes out, so that is what we publish.
R50.1m
Ad spend managed
R899m
Tracked revenue returned
17.9x
Blended ROAS
Blended return on ad spend across every account we run, all time, straight out of Google Ads. Not a case study cherry-picked from a good quarter: the whole book.
- 915m
- Impressions delivered
- 7.6m
- Conversions
- 9.96%
- Best account click-through rate Converting at 22.86%
- 18.3x
- Top performing account Return on ad spend, all time
That 17.9x is the blended average across every account we run, all time, not the best one lifted out and shown on its own. Your own return depends on your margins, your market and how much room there is in your current setup, which is why we model all three before quoting rather than after. If we cannot move your numbers, you stop paying us.
National quick service restaurant group
Google published this one.
Cost per acquisition was running at over five times the price of an average meal. We rebuilt the video campaigns to run across short vertical video and connected TV simultaneously, split the creative into three tested angles, and wired video views to verified store visits, closing the loop between an impression on a phone and a person in a queue. Return on ad spend went up twenty four times. Google published the work as a case study in August 2026. The brand is under wrap, which is the one detail we cannot give you.
- 24x
- Increase in return on ad spend
- 98%
- Lower cost per acquisition
- 50%
- Growth in online sales
Published by Google, August 2026
Want your numbers to look like this?
Start with the free audit. We measure what you have now, and the first report tells you whether there is enough upside to bother.