better enquiries
Paid Media Revenue Model
What your advertising budget is actually buying, stage by stage, and what the biggest available improvement is worth. Every figure below is one you can read off your own ads account.
R
What you actually spend on media in a month, excluding management fees.
R
Straight from your ads account. Do not use an industry benchmark, use yours.
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Of the people who click, how many enquire. Your ads account calls this conversion rate.
%
Of the enquiries you receive, how many become paying customers. A rough figure is fine.
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What one customer is worth on the first sale.
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Tells you what your ad budget should be producing, and which stage is losing the most.