Most of the businesses we look at are running a slow WordPress site nobody has measured, AI content that went up unedited, no schema, no CRM, and enquiries answered whenever somebody happens to notice them. None of that is unusual and none of it is difficult to fix. We handle the advertising, the pages it lands on, the tracking underneath it and the follow-up after it, and we explain the numbers in language you can actually do something with.
Send us your URL and
we will go and look.
What we usually find
None of these are exotic problems and none of them need a rebuild from scratch. They are just nobody’s job at the moment, so they sit there costing money quietly.
The site
WordPress carrying years of plugins, a homepage that takes eight seconds on a phone, and no idea that Google has been measuring it the whole time. Your competitors are in the same position, which is the opportunity. We measure it on the networks your customers actually use, then fix what is costing you enquiries.
The content
Pages generated in bulk and published unedited, with no schema, no structure and nothing telling a search engine what any of it is. AI is genuinely useful here. It is not useful like that.
The follow-up
No CRM, no routing, and a contact form going to an inbox someone checks on Monday. The lead was real. The response was the problem.
The numbers
The ad platform reports conversions, the accounting system reports revenue, and the two have never been introduced. Until they are, every budget decision is a guess. We connect them, then report out of your systems rather than a dashboard we control.
Why any of this matters
Most of what agencies tell you about speed and follow-up is assertion. These are not. They are large published studies, both linked, and every calculator on this site runs on the figures in them rather than on something we made up that sounded about right.
Deloitte, 2020
A tenth of a second
is worth 8.4% more conversions in retail, and 10.1% in travel.
Almost nobody quotes the second half of that finding: retail order value rose 9.2% at the same time. More baskets, each one worth more, so the revenue effect compounds to nearer 18% for every tenth of a second. A tenth. Most South African business sites are three or four full seconds off the pace, on phones, on the networks their customers actually use.
Speed is not a technical score. It is the cheapest lever in your funnel, and it is the one nobody is pulling.
Four weeks of real mobile session data across retail, travel, luxury and lead generation brands in Europe and the US, measuring what changed when site speed improved by a tenth of a second.
Milliseconds Make Millions, Deloitte Ireland, commissioned by Google, data by Fifty-Five →Harvard Business Review, 2011
One hour
is the difference between reaching a decision maker and never speaking to them.
Contact inside the hour made a firm about seven times more likely to reach a decision maker than trying an hour later, and more than sixty times more likely than waiting a day. The gap is not a gentle slope. It is a cliff at the hour mark, which is why an enquiry answered on Monday morning was usually lost on Friday night. Of the companies audited, 23% never replied at all and the average reply came after 42 hours.
Your enquiries are not going cold because the leads were bad. They are going cold because nobody answered them on the same day.
An audit of 2 241 US companies responding to a test enquiry, alongside a separate study of 1.25 million sales leads across 29 B2C and 13 B2B companies.
The Short Life of Online Sales Leads, James B. Oldroyd, Kristina McElheran and David Elkington →Both studies measure other people, not us, and neither was conducted in South Africa. We point that out because it matters: the direction is well established, the exact size of the effect on your business is what the audit is for.
What we do
Between the two of us we cover the whole path from an advert being clicked to an invoice being paid. Nothing is handed to a third party who then blames the other two.
Advertising that reaches people who were actually going to buy.
Fixing the page the advertising sends people to.
Getting to the enquiry while the customer still cares.
Knowing which campaigns produce customers, not just clicks.
Software doing the parts that are wasting your team.
How we work
There is no twelve month contract and no notice period to argue about. Work runs month to month, and if we have not moved the numbers we agreed to move, you stop and we waive our fee for the work that did not land. You cover only what was always going to be yours anyway: ad spend, software licences, hosting. Lock-in is how agencies hold onto accounts they are not earning, and it is not what we do.
Which metrics, over what period, and what counts as an operational cost are written into your agreement before anything starts. We would rather have that argument on day one than on day ninety.
Free tools
Eight of them, no email gate on any. Real Google field data, real DNS lookups, real arithmetic with the assumptions printed on screen. Take the output to whoever built your site, even if that is not us.
What load time costs you per year.
Open 02Price the hours your team repeats.
Open 03What a slow first reply costs.
Open 04Speed, accessibility, security, email.
Open 05Twelve questions, one score.
Open 06Budget range and scope in six answers.
OpenSend us your URL and we will measure it, walk your enquiry path, and tell you what we would fix first. If nothing meaningful is wrong, we say that.