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Layer 01

Getting in front of people who are already reaching for a wallet.

Paid media and search work that finds people at the moment they want what you sell, rather than interrupting them during a braai. Everything is reported on revenue, not reach.

Digital marketing strategy

A strategy is not a slide deck with a pyramid on it.

Somebody has probably sold you forty pages with a funnel diagram and the word synergy in it. You read six and filed it. We work from your margins and your actual close rate to decide where money goes, name the three things happening this quarter, and say out loud what we are not doing, which is the part everyone skips.

What you get

  • One page, one quarter, three priorities
  • Channel mix modelled on your margins, not on fashion
  • Competitor teardown with real screenshots and real numbers
  • A budget allocation you can defend to a finance director

Google Ads

The only shop where you can pay R90 for someone to bounce.

We manage R50 million in ad spend and have returned R899 million in tracked revenue against it, a blended 17.9 times return. That is the whole book, not a flattering slice of it. Left on default settings Google will happily spend your budget on people searching for your product followed by the words "free" and "how to make at home"; our best performing account runs a 9.96% click-through rate converting at 22.86%.

What you get

  • Account audit and rebuild
  • Search, Shopping and Performance Max
  • Negative keyword sculpting, which is where most of the savings hide
  • Conversion tracking that measures sales, not form loads
  • Reporting built around return on ad spend

Meta Ads

Boosting a post is not advertising. It is a donation.

That blue Boost button is the most profitable feature Meta ever built, for Meta. It shows your post to the people most likely to hit Like, which is a lovely feeling and does nothing for your bank account. Proper campaigns target people by what they do, not by what they tap.

What you get

  • Campaign structure built for return on ad spend
  • Audience building from your own customer data
  • Creative testing, so you stop guessing which image works
  • Pixel and Conversions API setup that survives iOS
  • Retargeting that is persuasive rather than menacing

TikTok Ads

Yes, your customers are on it. No, you do not have to dance.

Every business owner over forty has the same reaction, and it is wrong. The ads are currently cheap for the same reason beachfront property in a new town is cheap: not enough people have arrived yet. That window closes. It always closes.

What you get

  • Vertical creative that is not a recycled Facebook ad
  • Spark Ads from your own organic posts
  • Cost testing against your existing channels first
  • Honest advice when your product does not suit the platform

Local SEO

Turning up on the map is worth more than ranking third for a keyword.

For most businesses with a physical address, the map pack is the whole game. It is also the part nobody maintains: wrong hours, a dead phone number, and the same three photos since 2019.

What you get

  • Google Business Profile setup and maintenance
  • Listings and citation consistency
  • Location pages that do not read as spun templates
  • Review generation that does not breach the platform terms

Analytics and tracking

Most analytics setups are quietly lying to you.

Duplicate tags, conversions firing on page load, three ad platforms each claiming the same sale, and then a budget decision made on top of it. We rebuild tracking so the numbers reconcile with your bank statement, and we push closed-won revenue back into Google and Meta so the platforms optimise on money rather than on form fills.

What you get

  • GA4 and server-side tagging
  • Conversion and event tracking that reflects revenue
  • Attribution across platforms, de-duplicated
  • Offline conversion import back into Google and Meta

Offline conversion tracking

Your ad platforms are optimising on form fills, not on money.

Google and Meta bid towards whatever you tell them success looks like. Tell them a submitted form is success and they will find you people who submit forms. We push closed-won revenue back into both platforms from your CRM, so the algorithms start hunting for customers who actually buy. We built exactly this loop for the campaign Google published, connecting video views to verified store visits.

What you get

  • Click ID capture at lead level: gclid, gbraid, wbraid and fbclid
  • Google Ads offline conversion import and enhanced conversions
  • Meta Conversions API with server-side deduplication
  • Values fed from your CRM, closed-won only, not pipeline optimism
  • Store visit and call tracking where it applies

Lead identification and scraping

Ninety eight percent of your visitors leave without saying a word. Rude.

They browse three pages, read your pricing, and vanish. You paid for every one of them. Lead identification tells you which companies have been circling, and prospect lists tell you who else looks like your best customers.

What you get

  • Visitor company identification on your existing site
  • Built-to-order prospect lists by industry, size and location
  • Contact enrichment, verified before it reaches your pipeline
  • POPIA-aware handling, documented
Layer 02

Build

Turning the traffic you already paid for into money.

 Layer 03

Automate

Letting software do the bits making your team miserable.

Want to know what is actually broken?

Send us your URL and we will measure it, walk your enquiry path, and tell you what we would fix first. If nothing meaningful is wrong, we say that.

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