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Layer 04

Knowing what is true before anyone spends money on it.

Tracking that reconciles with your bank statement, revenue pushed back into the ad platforms so they optimise on money, and the data work that tells you where your customers actually are. This is the layer the other three depend on.

Analytics and tracking

Most analytics setups are quietly lying to you. We do measurement properly.

Duplicate tags, conversions firing on page load, three ad platforms each claiming the same sale, and then a budget decision made on top of it. We rebuild tracking so the numbers reconcile with your bank statement, and we push closed-won revenue back into Google and Meta so the platforms optimise on money rather than on form fills.

What you get

  • GA4 and server-side tagging
  • Conversion and event tracking that reflects revenue
  • Attribution across platforms, de-duplicated
  • Offline conversion import back into Google and Meta

Offline conversion tracking

Your ad platforms are optimising on form fills, not on money.

Google and Meta bid towards whatever you tell them success looks like. Tell them a submitted form is success and they will find you people who submit forms. We push closed-won revenue back into both platforms from your CRM, so the algorithms start hunting for customers who actually buy.

What you get

  • Click ID capture at lead level: gclid, gbraid, wbraid and fbclid
  • Google Ads offline conversion import and enhanced conversions
  • Meta Conversions API with server-side deduplication
  • Values fed from your CRM, closed-won only, not pipeline optimism
  • Store visit and call tracking where it applies

Lead generation

Ninety eight percent of your visitors leave without saying a word. Rude.

They browse three pages, read your pricing, and vanish. You paid for every one of them. Lead identification tells you which companies have been circling, and prospect lists tell you who else looks like your best customers.

What you get

  • Visitor company identification on your existing site
  • Built-to-order prospect lists by industry, size and location
  • Contact enrichment, verified before it reaches your pipeline
  • POPIA-aware handling, documented

Professional data scraping

Public data, collected properly, at a scale that is useful.

Competitor pricing tracked daily, product catalogues monitored for changes, directories turned into structured datasets, listings watched across hundreds of locations. Built to survive the things that break amateur scrapers: rate limits, layout changes, pagination, and sites that would rather you did not. Delivered as clean structured data on a schedule, not a spreadsheet somebody has to fix first.

What you get

  • Scheduled collection with change detection and alerting
  • Structured output: API, database or the format your team already uses
  • Monitoring and repair when a source site changes shape
  • Public data only, collected within POPIA and the applicable terms

Geospatial mapping

Where your customers actually are, not where you assumed.

Drive-time catchments rather than radius circles, because nobody travels in a circle. Customer density mapped against your locations, competitor footprints overlaid on yours, delivery zones costed properly, and site selection backed by something better than a feeling about a suburb. For multi-location and franchise businesses this is usually the highest value analysis nobody has run.

What you get

  • Drive-time and travel-time catchment modelling
  • Customer density and cannibalisation analysis across sites
  • Competitor footprint and white space mapping
  • Delivery and service zone design, costed
  • Site selection analysis for new locations
  • Geographic ad targeting built from the catchments, not guessed
Layer 01

Grow

Getting in front of people who are already reaching for a wallet.

 Layer 02

Build

Turning the traffic you already paid for into money.

 Layer 03

Automate

Letting software do the bits making your team miserable.

 Layer 05

Enable

Making your team dangerous, rather than dependent on us.

Want to know what is actually broken?

Send us your URL and we will measure it, walk your enquiry path, and tell you what we would fix first. If nothing meaningful is wrong, we say that.

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