Attract
Ad Budget Planner
A starting split across Google, Meta and TikTok, weighted by whether you need sales this month or a market that knows you next year.
R
%
100 means you need enquiries this month. 0 means you are building awareness for the year ahead.
R
Take this from your ads account. Do not guess, and do not use an industry benchmark.
%
Share of clicks that become an enquiry.
64
Estimated enquiries a month at this budget
- Google Ads, search and shopping56% of budget, capturing existing demand
- R16 950
- Meta, Facebook and Instagram33% of budget, creating demand
- R9 750
- TikTok11% of budget, treat as a test line
- R3 300
- Estimated cost per enquiryFrom roughly 2 143 clicks
- R467
How this is calculated
- This is a starting allocation to argue with, not a forecast. Real splits come from your account data.
- Click and conversion figures are yours, taken from your own accounts. We deliberately do not substitute industry benchmarks, which vary too widely by vertical to be useful.
- Assumes your landing page converts equally well across platforms. It usually does not, which is a conversion problem before it is a media problem.