Your marketing is leaking money. We know where.
Usually it is the eight second homepage, the ads running on default settings, and the enquiry that sat unanswered from Friday until Monday. Run one of our free tools and find out. No form, no sales call, just the number.
Receipts
Impressions do not pay salaries.
Reach is not a result. Engagement is not a result. The only number that matters is what comes back for every rand that goes out.
R50.1m
Ad spend managed
R899m
Tracked revenue returned
17.9x
Blended ROAS
Blended return on ad spend across every account we run, all time, straight out of Google Ads.
- 915m
- Impressions delivered
- 7.6m
- Conversions
- 9.96%
- Best account click-through rate Converting at 22.86%
- 0.6x to 18.3x
- Actual range across accounts Yes, including the one that is losing money
That 17.9x is blended. Individual accounts run from 18.3x down to 0.63x, and yes, that last one currently returns 63 cents for every rand it spends. It is a hard category with thin margins and we have not cracked it yet. We are showing you that because any agency can screenshot its best month, and a single number with no range attached is a number hiding something. Your own return depends on your margins and your market, which is why we ask about both before quoting rather than after.
National quick service restaurant group
Their ads cost more per order than the food did.
Cost per acquisition was running at over five times the price of an average meal, which is a difficult thing to explain to a finance director on a Monday. We rebuilt the video campaigns to run across short vertical video and connected TV at once, split the creative into three angles, and wired video views to actual store visits so that for the first time someone could prove an ad on a phone put a person in a queue. Google liked it enough to publish the whole thing. We are not allowed to tell you who it was, which is genuinely annoying for us.
- 24x
- Increase in return on ad spend
- 98%
- Lower cost per acquisition
- 50%
- Growth in online sales
Published by Google, August 2026.
The whole chain
Four stages. Most agencies sell you one.
Getting found, getting chosen, getting the details down, and getting the admin off your desk. Break the chain anywhere and the whole thing leaks.
Attract
Paid media that finds people at the exact moment they want what you sell, rather than interrupting them during a braai.
Convert
Fast, clear websites that get out of the way of someone trying to give you their money.
Capture
Every enquiry logged, chased and accounted for, instead of living in somebody's WhatsApp.
Automate
The repetitive work handled automatically, so people spend their day on the conversations that close.
Right, what is actually broken?
Tell us what is annoying you most. The slow site, the ads eating budget, the enquiries nobody answered, the invoices nobody paid. We will tell you straight whether we can help, and roughly what it costs, before anyone books a meeting.
hello@leadsflow.co.za